UniCredit x Scuderia Ferrari
Partnership Launch
In 2024, Italian bank UniCredit wanted to pitch for a sponsorship deal with iconic Formula 1 racing team, Scuderia Ferrari. We crafted pitch presentations with a positioning of ‘Bound by Passion, United in Excellence’, which helped seal the deal and bring two great Italian houses together.
The partnership announcement - THE Scuderia ferrari Drivers PREsentation 2025, MILAN
To annouce the partnership in Italy we thought what would be more fitting than to have the drivers, Charles Leclerc and Lewis Hamilton, in their Ferraris drive through the streets of Milan at a public launch event… and to our delight this is exactly what happened. Streets were closed, and thousands turned up.
OUR FILM THAT OPENED THE EVENT
We created a film which kicked everything off, live on Sky Sports around the world and on big screens in Milan. The film features footage from the world of banking and F1, drawing parallels, and opening the event with a bang.