Charlie Bigham’s
You’ll never go back from a Bigham’s
Premium prepared food brand Charlie Bigham’s wanted a print and OOH campaign to entice people to swap up their dodgy pasta surprise, or lacklustre takeaway, and instead try the premium brand of lovingly pre-prepared dishes.
The art direction was inspired by the then new brand packaging featuring market stall illustrations. We needed to use food photography in an ownable and artistic way, whilst maintaining the freshness and naturalness of the ingredients of the dishes. The campaign consisted of print, out of home and social.
