This was Facebook’s first ever global ad campaign for their Developer Circles program - an initiative connecting developers in around the world to share ideas and learn from each other. We created 3 short animations, lending their aesthetics from the world of gaming. Each animation was inspired by the familiar gaming world where the characters complete tasks to 'power up' and transforming from simple 8-bit characters into fully 3D animations.

FILM ONE ‘HACK TOGETHER’

The campaign consisted of films for for desktop and mobile, Facebook carousels, YouTube pre rolls and digital display. All three animations were translated into 7 different languages for a global audience.

I was the lead creative on the project, developing the creative concept, the art direction and copywriting, scriptwriting and gave direction to the animation team who created the film and stills assets.