Sage wanted a 30” TVC for their sponsorship of The Hundred Cricket to promote their AI productivity assistant tool ‘Sage Copilot’. We wanted to draw parallels between the importance of having game changing insights - something absolutely key in both business and cricket.

Stuart Broad, English cricket legend and current pundit is a small business owner, owning a couple of pubs. The perfect person to understand the importance of insights in cricket and business. We interviewed Stuart and then crafted the TVC execution around one of Stuart’s key quotes.

LAUNCH CAMPAIGN

As well as the Stuart Broad ad, the team created over 200 print and digital assets to help launch Sage’s new AI offering, Sage Copilot.