They say never work with children and animals… we ignored that when we created this brand Christmas campaign for Dogs Trust. The campaign consisted of TV, radio, social cutdowns and OOH. The idea for the TVC ‘Daisy Dolittle’ centred on what dogs would say if they could - ultimately they would thank their owners for giving them a happy place.

The campaign was also supported with out of home bringing our ‘thank you’ messages to the streets with a festive doggy border bringing a bit of fun.

LOCALISED DATA OOH

We created localised thank you messages to 19 different cities across the UK using Dogs Trust data on how many adoptions had happened in the area. 

Part of the campaign also consisted of an advan driven around Parliament to thank MPs for passing the Puppy Smuggling Bill.