Walkers x Comic Relief

Walkers Tweet Relief - Social Activation

This was a charity driven social campaign for Walkers and Comic Relief.

Sometimes social media can be a negative place… so we wanted to change that. The idea was simple; share positivity for pounds, be funny for money, and spread some kindness for Comic Relief.

Every positive tweet people shared on Twitter, Walkers would donate £1 to Comic Relief, resulting in a whopping £1million raised - and a lot of laughs shared.