Arla Lactofree

Arla Lactofree

The real dairy revolution



Lactofree is real dairy without the lactose - truly revolutionary for the lactose intolerant.

This campaign included a new revolutionary brand tone of voice and art direction, brand guidelines, a 30" TV spot, website redesign, email marketing, promotional microsite build, event concepts, PR activations, and ongoing creative content across social platforms. (Basically, the lot.)


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We created a new brand tone of voice which was fun and empowering, borrowing phrases from revolutionary speeches and slogans. The art direction borrows from revolutionary poster styles with added textures taken from screen printing and painted signs to add a handmade feel.