Sage
Authentic Intelligence
Everyone’s talking about their AI offering… including in the small business space. But most companies can’t offer customers what Sage can, 40 years of experience working alongside small businesses to help solve their challenges. So we described their AI tool, Sage Copilot, as ‘Authentic Intelligence’, built with small businesses, for small businesses. As small businesses helped create Sage’s Authentic Intelligence, we built each letter from tools and textures of three different small businesses; tradespeople, beauty influencers and cafe owners.
For this project we worked alongside Sean&Eve studio to bring this to life, an incredible 70 bespoke 3D letters, a true labour of love.
The FINAL EXECUTIONS
Alongside the full headline executions, we created three shorthand ‘AI’ versions for portrait formats and smaller sizes.
DOUBLE PAGE SPREAD
DOOH
15” Social FilmS
For social formats we created edits with customer voices and built in some of the Sage Copilot UI.
30” Radio ADS
A few of the glorious letters
