Compare The Market

No Place To Call Home

This Compare The Market ‘Meerkat Rewards’ campaign brought Baby Oleg and his adorable friend Ayana back to the nation’s screens. The aim was to shift the focus of the meerkat narrative into a more family friendly positioning, meaning our ‘Meerkat Meals’ and ‘Meerkat Movies’ rewards could be more closely targeted to this demographic. Plus to encourage viewers to shed a few tears along the way… The campaign consisted of a 60” brand ad and then two 20” ads focused on the two specific rewards.

MEERKAT MOVIES