This award winning press ad promoted Oliella's natural skincare moisturiser as an alternative to cosmetic surgery. It used the real staples in the centre spread to give the impression they were pulling back the model's skin.
The creative idea relied entirely on getting the centrespread of a fashion and beauty magazine – and crucially, one that was bound using staples.
We contacted the fashion brand very.co.uk who were about to launch their own magazine and secured the centrespread of their first issue and even worked with Very to move the position of the staples so they were in the correct place.
Campaign BIG Awards - Health and Beauty - Shortlisted
The Chip Shop Awards - Best Press - Winner
Roses Awards - Most Creative use of Media - Bronze
Roses Awards - Best Press Advert - Nomination