The real dairy revolution
INTEGRATED BRAND CAMPAIGN
Lactofree is real dairy without the lactose - truly revolutionary for the lactose intolerant.
This campaign included a new revolutionary brand tone of voice and art direction, brand guidelines, a 30" TV spot, website redesign, email marketing, promotional microsite build, event concepts, PR activations, and ongoing creative content across social platforms. (Basically, the lot.)
We created a new brand tone of voice which was fun and empowering, borrowing phrases from revolutionary speeches and slogans. The art direction borrows from revolutionary poster styles with added textures taken from screen printing and painted signs to add a handmade feel.
REVOLUTIONARY STYLE RECIPE FILMS
I also led the creation of some branded recipe films, adopting the revolutionary look and feel, along with an aged films effect, marching band sound design, and the carefully art directed set design including beautifully unique and vintage props. The idea was that these recipe films would be shot as if inside the revolutionary bunker.